CRITICAL FACTORS + PARAMETERS
In order to establish the compatibility or fit between the industry and the Product, Marketing, Supplier, Distribution/Customer Interface and Customers it is necessary to analyze certain factors and parameters.
The techniques used here are very similar to those used in new product evaluation and screening and one can use the weighting and conclusions found here when evaluating new products and markets. The main purpose of these analyses are of course to attempt to provide a rational and objective basis with which to compare and evaluate the factors and parameters critical to the provision of
the Product in the countries covered. The basis of the analysis is the use of value judgments to assign the rating value. This is done through a scale:-
AVERAGE VALUES EQUAL | ||||
HIGHLY CRITICAL |
CRITICAL |
UNCERTAIN | NOT CRITICAL |
MINIMAL |
|
80 |
40 |
20 |
10 |
5 |
Readers wishing to apply this analysis to their own products and markets should amend both the Value scale and the Weight to suit their own product. It should be remembered that once a company has decided upon a Value scale and a Weight scale this should be retained and not changed for other products. This is because it is important to be able to relate one product or market opportunity to another and thus scales must remain constant if a valid comparison is to be made. Subscribers wishing to undertake such analyses should formulate a blank set of analysis forms which may be used when evaluating current or new products or markets.
In addition to the scale of value judgments the results are applied to a standard weighting for each factor and parameter. These weights are based on past experience of the product and the marketing environment in relation to the individual factors and parameters analyzed.
The figures given in the tables below are individual "VALUE" and "WEIGHT" figures for the cell and are not the calculated "CELL VALUES". This calculation should be done by the reader.
The evaluation of any particular critical factor or parameter of corporate activity will allow readers to gain an insight into the problems and opportunities of the industry and the market.
The Value judgments are multiplied by the Weights to give the cell value, thus:- Value x Weight = Cell value For example, 80 x 1.1 = 88 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| The values of base Factors (fields Crit_A to Crit_K), together with the data is for 15 sectors (products, markets, operations, geographic locations, competitors, et al) covered in each table (fields Headx01 to Headx15) represent the relative weightings. One can plot these weightings as an initial analysis of the relative importance to the criticalness of the Factors and the criticalness of the factors (defined in fields A_Def to K_Def) to the individual Sectors (defined in fields Head01 to Head15). x = Base reference for the Factor. In this example one can compare the weightings of one particular base Factor, x, with that of the 15 other sectors. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
For example, if the cell value figure for "QUALITY" is high, this will indicate that the market demands or expects high quality products and thus if a company has high quality products then this represents an opportunity to build sales volume, market share and profitability. Conversely, if a company does not have high quality products this will represent a problem area for that company. Similarly the other critical factors and parameters can also be related to individual situations within companies. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
There are a series of spreadsheet and database tables for this section, and each table will consist of a number of records for each of the specific products, markets, operations, geographic locations and competitor areas:
TABLE | Datafile |
CRITICAL FACTORS + Parameters (x) | CF1 – CF1A (+) |
PRODUCT - CRITICAL FACTORS + Parameters (x) | CF1 – CF1P (+) |
PRODUCT CRITICAL FACTORS + Parameters (x) | CF2 – CFP (++) |
TRADE CELL - CRITICAL FACTORS + Parameters (x) | CF1 – CF1T (+) |
CF3 – CFT (++) | |
OPERATIONS - CRITICAL FACTORS + Parameters (x) | CF1 – CF1O (+) |
CF4 – CFO (++) | |
COMPETITORS - CRITICAL FACTORS + Parameters (x) | CF1 – CF1C (+) |
CF5 – CFC (++) | |
MAJOR CITY- CRITICAL FACTORS + Parameters (x) | CF1 – CF1B (+) |
MAJOR CITY CRITICAL FACTORS + Parameters (x) | CFB (++) |
There are 2 types of tables for this section with distinct considerations (headings indicate Field names):
CF1 (+) | ||||||||||||
CODE | CRITICALS | A_ | B_ | C_ | D_ | E_ | F_ | G_ | H_ | I_ | J_ | K_ |
CF1_11 | PROBABILITY OF TECHNICAL DEVELOPMENT / TECHNICAL | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_12 | PRODUCT LIFE CYCLE / PRODUCT OBSOLESCENCE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_15 | PRICES AT MANUFACTURERS / PRODUCERS SALE PRICE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_16 | PRICES AT OEM / END USER / RETAIL SALE PRICE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_06 | TECHNOLOGY / TECHNOLOGY FACTORS & DEVELOPMENT | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_07 | PRODUCT LIFE / LONGEVITY | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_17 | STOCK AVAILABILITY / LEAD TIMES / DELIVERY | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_13 | MARKETING FACTORS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_32 | OWN BUYING INFLUENCE / ECONOMIES OF SCALE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_36 | CONDITIONS OF SALE / TERMS OF TRADING | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_38 | TECHNICAL / MARKETING CAPABILITIES & CAPACITY | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_39 | DISTRIBUTION FACILITIES & MANPOWER AVAILABILITY | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_43 | CAPTIVE CUSTOMER BASE / CUSTOMERS HANDLED | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_44 | AREA/S SERVICED AND GEOGRAPHIC COVERAGE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_33 | ALTERNATIVE SUPPLIERS / MANUFACTURING BASE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_34 | COMMITMENT/CAPACITY OF OTHER SUPPLIERS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_35 | PRICE ADVANTAGES & PRICING AMONGST OTHER SUPPLIERS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_31 | OTHER MANUFACTURING / PRODUCTION CAPACITY | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_45 | SALES PROMOTION / ADVERTISING / SALESFORCE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_46 | EFFECTS ON EXISTING PRODUCTS & CUSTOMER BASE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_47 | CASH-FLOW REQUIREMENTS OF DISTRIBUTION CHANNEL | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_48 | CAPITAL REQUIREMENTS OF DISTRIBUTION CHANNEL | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_49 | CUSTOMER FACTORS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_50 | PROPENSITY TO CONSUME / DEMAND FACTORS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_51 | PRODUCT PURCHASE BACKGROUND / PAST PRODUCT PURCHASE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_19 | ADVERTISING POSTURE & ADVERTISING COSTS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_20 | COMPETITION / COMPETITORS' AGGRESSIVENESS & POSTURE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_14 | DISTRIBUTION / WAREHOUSING / HANDLING COSTS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_18 | SALES PROMOTION & SALES COSTS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_21 | MARKET SHARE / RELATIVE MARKET SHARES | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_22 | SEASONALITY / CYCLICAL DEMAND / DEMAND FLUCTUATIONS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_23 | SENSITIVITY TO ECONOMIC CLIMATE & CONDITIONS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_24 | AFTER-SALES FACTORS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_25 | SUPPLIER FACTORS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_26 | MANUFACTURING / PRODUCTION FACILITIES & CAPACITY | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_05 | R & D COSTS / DEVELOPMENT COSTS / CUSTOMIZATION | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_08 | PERFORMANCE / PRODUCT EFFICIENCY / PRODUCT INTEGRITY | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_09 | RELIABILITY / PRODUCT FAILURE / PRODUCT DEFECTS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_10 | OPERATING CRITERIA / PRODUCT OPERATION OR USAGE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_27 | PRODUCTION CAPACITY / FLEXIBILITY OF PLANT | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_28 | DEPENDENCE ON SUB-CONTRACTORS / IN-HOUSE SUPPLIES | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_54 | PURCHASE PRICE / ACQUISITION COSTS / PRODUCT COSTS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_55 | DMU SUSCEPTIBILITY / CUSTOMER AWARENESS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_37 | DISTRIBUTION FACTORS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_40 | COMMITMENT TO OTHER SUPPLIERS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_41 | SALES VOLUMES / TURNOVER REQUIRED | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_42 | MARGINS / ADDED VALUE | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_01 | PRODUCT FACTORS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_02 | QUALITY / QUALITY APPROVALS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_03 | DESIGN / DESIGNER FACTORS / DESIGN SPECIFICATIONS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_04 | PHYSICAL CRITERIA / PHYSICAL PARAMETERS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_29 | TECHNICAL CAPABILITIES / NEW PRODUCT DEVELOPMENTS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_30 | TECHNOLOGICAL APTITUDE / TECHNOLOGICAL INNOVATIONS | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_52 | PURCHASING CRITERIA - COMMERCIAL | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF1_53 | PURCHASING CRITERIA - MOTIVATIONAL | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 | Year 9 | Year 10 | Year 11 |
CF2 (++) | ||||||||||||
CODE | CRITICALS | A_DEF | B_DEF | C_DEF | D_DEF | E_DEF | F_DEF | G_DEF | H_DEF | I_DEF | J_DEF | K_DEF |
CF2_03 | MANUFACTURER / SUPPLIER FACTORS | MANUFACTURING / PRODUCTION FACILITIES & CAPACITY | PRODUCTION CAPACITY / FLEXIBILITY OF PLANT | DEPENDENCE ON SUB-CONTRACTORS / INPUT MATERIALS & SUPPLIES | TECHNICAL CAPABILITIES / NEW PRODUCT DEVELOPMENTS | TECHNOLOGICAL APTITUDE / TECHNOLOGICAL INNOVATIONS | OTHER MANUFACTURING / PRODUCTION CAPACITY | ECONOMIES OF SCALE / OWN BUYING INFLUENCE | ALTERNATIVE SUPPLIERS / MANUFACTURING BASE | COMMITMENT/CAPACITY OF OTHER MANUFACTURERS / PRODUCERS | PRICE & PRICING ADVANTAGES AMONGST SUPPLIERS | CONDITIONS OF SALE / TERMS OF TRADING |
CF2_04 | DISTRIBUTION CHANNEL / CUSTOMER INTERFACE FACTORS | TECHNICAL/MARKETING CAPABILITIES & CAPACITY | DISTRIBUTION FACILITIES & MANPOWER AVAILABILITY | COMMITMENT TO OTHER PRODUCERS & MANUFACTURERS | SALES VOLUMES / TURNOVER REQUIRED | MARGINS / ADDED VALUE | CAPTIVE CUSTOMER BASE / CUSTOMERS HANDLED | AREA/S SERVICED AND GEOGRAPHIC COVERAGE | SALES PROMOTION / ADVERTISING / SALESFORCE | SYNERGY WITH EXISTING PRODUCTS & CUSTOMER BASE | CASH-FLOW REQUIREMENT OF DISTRIBUTION CHANNEL | CAPITAL REQUIREMENT OF DISTRIBUTION CHANNEL |
CF2_05 | CUSTOMER FACTORS | PROPENSITY TO CONSUME / DEMAND FACTORS | PRODUCT PURCHASE BACKGROUND / PAST PRODUCT PURCHASES | PURCHASING CRITERIA - ECONOMICAL FACTORS | PURCHASING CRITERIA - MOTIVATIONAL FACTORS | ACQUISITION COSTS - PURCHASE PRICE - PRODUCT COSTS | CUSTOMER AWARENESS | |||||
CF2_01 | PRODUCT FACTORS | PRODUCT QUALITY / QUALITY APPROVALS | PRODUCT DESIGN / DESIGNER FACTORS / PRODUCT SPECIFICATIONS | PRODUCT CRITERIA / PRODUCT PARAMETERS | R & D COSTS / DEVELOPMENT COSTS / CUSTOMIZATION COSTS | TECHNOLOGY / TECHNOLOGY FACTORS & DEVELOPMENT | LONGEVITY / PRODUCT LIFE | PERFORMANCE / PRODUCT EFFICIENCY / PRODUCT INTEGRITY | RELIABILITY / PRODUCT FAILURE / PRODUCT DEFECTS | OPERATING CRITERIA / PRODUCT OPERATION OR USAGE | TECHNICAL ASPECTS / TECHNICAL DEVELOPMENT & SUCCESS | PRODUCT LIFE CYCLE / PRODUCT OBSOLESCENCE |
CF2_02 | MARKETING FACTORS | WAREHOUSING / HANDLING / DISTRIBUTION COSTS | PRICES AT MANUFACTURERS / PRODUCERS SALE PRICE | PRICES AT END USER / RETAIL SALE PRICE | STOCK AVAILABILITY / LEAD-TIMES / DELIVERY | SALES PROMOTION & SALES COSTS | ADVERTISING POSTURE & ADVERTISING COSTS | COMPETITION / COMPETITORS' AGGRESSIVENESS & POSTURE | MARKET SHARE / RELATIVE MARKET SHARES | SEASONALITY / CYCLICAL DEMAND / DEMAND FLUCTUATIONS | SENSITIVITY TO ECONOMIC CONDITIONS & RECESSIONS | AFTER-SALES SERVICING / REQUIREMENTS / COSTS |
These above 2 types of tables are then applied to the specific products, markets, operations, geographic locations and competitors for under 15 sub-headings (headings indicate Field names):
Items being considered (x) | Products, markets, operations, geographic locations and competitors | |
|
Field Name for Item |
Field Name for Item Weight |
For example: |
|
Head01 |
Headx01 |
#SHRTTEXT01# |
|
Head02 |
Headx02 |
#SHRTTEXT02# |
|
Head03 |
Headx03 |
#SHRTTEXT03# |
|
Head04 |
Headx04 |
#SHRTTEXT04# |
|
Head05 |
Headx05 |
#SHRTTEXT05# |
|
Head06 |
Headx06 |
#SHRTTEXT06# |
|
Head07 |
Headx07 |
#SHRTTEXT07# |
|
Head08 |
Headx08 |
#SHRTTEXT08# |
|
Head09 |
Headx09 |
#SHRTTEXT09# |
|
Head10 |
Headx10 |
#SHRTTEXT10# |
|
Head11 |
Headx11 |
#SHRTTEXT11# |
|
Head12 |
Headx12 |
#SHRTTEXT12# |
|
Head13 |
Headx13 |
#SHRTTEXT13# |
|
Head14 |
Headx14 |
#SHRTTEXT14# |
|
Head15 |
Headx15 |
#SHRTTEXT15# |
Criticals | ||||||||||||
CODE | CRITICALS | Crit_A | Crit_B | Crit_C | Crit_D | Crit_E | Crit_F | Crit_G | Crit_H | Crit_I | Crit_J | Crit_K |
CF1_11 | PROBABILITY OF TECHNICAL DEVELOPMENT / TECHNICAL | 120 | 120 | 120 | 120 | 120 | 120 | 120 | 120 | 120 | 120 | 120 |
The above fields (Crit_A to Crit_K) represents the average VALUE for the entire Factor, Eg. for CF1_11 ("PROBABILITY OF TECHNICAL DEVELOPMENT / TECHNICAL") across all Items, Eg. for headings A to K. Headings A to K can either be sub-Factors or a Time series. Thus for the CF1 tables the data is given as a Time series, whereas in CF2 it is given as sub-Factors.
The individual cells (Axx – Kxx) represent the VALUE for the Items sub-Factors, Eg. A to K.
Cells – where, A01-K01 = A - K, etc. | ||||||||||||||||||||||
A01 | B01 | C01 | D01 | E01 | F01 | G01 | H01 | I01 | J01 | K01 | … To … | A15 | B15 | C15 | D15 | E15 | F15 | G15 | H15 | I15 | J15 | K15 |
110 | 100 | 98 | 80 | 70 | 80 | 85 | 90 | 100 | 121 | 80 | ||||||||||||
Where, the xx, (i.e. 01-15) represents the VALUE for each Heading (i.e. Head01 – Head15)
The Weight for each Heading is found in fields Headx01 to Headx15
Field Name for Item Weight |
Headx01 |
Headx02 |
Headx03 |
Headx04 |
Headx05 |
Headx06 |
Headx07 |
Headx08 |
Headx09 |
Headx10 |
Headx11 |
Headx12 |
Headx13 |
Headx14 |
Headx15 |
Graphically, one can establish a base reference line for each Item (Eg. Headx) by multiplying the Crit_x field with the Headxx field, viz, Crit_A x Headx01.
Then one can plot the value of each Item in relation to the base reference line and the other Item in the set by multiplying the A01 field with the Headx01.
Time Series representation for CF1 tables:
A_DEF | B_DEF | C_DEF | D_DEF | E_DEF | F_DEF | G_DEF | H_DEF | I_DEF | J_DEF | K_DEF | |||
C |
| ||||||||||||
E |
z = Base Reference (Crit_A – Crit_K)
o = Head02 x = Head01 … Etc. | ||||||||||||
L |
|||||||||||||
L |
x |
o |
o | ||||||||||
x |
o |
||||||||||||
V |
x |
z |
z |
z |
z |
o |
z |
zx | |||||
A |
z |
z |
z |
x |
x |
x |
o |
z |
z |
x |
|||
L |
o |
x |
x |
x |
|||||||||
U |
o |
o |
o |
||||||||||
E |
o |
||||||||||||
o |
|||||||||||||
Current | Year +1 | Year +2 | Year +3 | Year +4 | Year +5 | Year +6 | Year +7 | Year +8 | Year +9 | Year +10 | |||
|
RELATIVE IMPORTANCE TO SALES VOLUME, MARKET SHARE & PROFITABILITY | |||||||||||||
Sub-Factor representation for CF2 tables:
A_DEF | B_DEF | C_DEF | D_DEF | E_DEF | F_DEF | G_DEF | H_DEF | I_DEF | J_DEF | K_DEF | |||
| |||||||||||||
C |
z |
z = Base Reference (Crit_A – Crit_K)
x = Head01 o = Head02 … Etc. | |||||||||||
E |
z |
x |
|||||||||||
L |
o |
x |
o |
||||||||||
L |
x |
z |
z |
x |
x | ||||||||
o |
z |
||||||||||||
V |
x |
o |
o |
x |
z |
||||||||
A |
z |
z |
x |
o |
|||||||||
L |
x |
o | |||||||||||
U |
z |
z |
o |
||||||||||
E |
x |
o |
z |
x |
|||||||||
o |
o |
||||||||||||
Manu.. | Prod.. | Contr.. | Tech.. | …Etc | = Sub-Factors | ||||||||
|
RELATIVE IMPORTANCE TO SALES VOLUME, MARKET SHARE & PROFITABILITY | |||||||||||||
For example, The final graphical Time Series representation for CF1 tables would be as follows. The graph plot being according to choice.
PROBABILITY OF TECHNICAL DEVELOPMENT / TECHNICAL | |||||||||||||
A_DEF | B_DEF | C_DEF | D_DEF | E_DEF | F_DEF | G_DEF | H_DEF | I_DEF | J_DEF | K_DEF | |||
| |||||||||||||
C | 160 |
z = Base Reference (Crit_A – Crit_K)
o = Head02 x = Head01 … Etc. | |||||||||||
E | 150 |
||||||||||||
L | 140 |
||||||||||||
L | 130 |
x |
o |
o | |||||||||
120 |
x |
o |
|||||||||||
V | 110 |
x |
z |
z |
z |
z |
o |
z |
zx | ||||
A | 100 |
z |
z |
z |
x |
x |
x |
o |
z |
z |
x |
||
L | 90 |
o |
x |
x |
x |
||||||||
U | 80 |
o |
o |
o |
|||||||||
E | 70 |
o |
|||||||||||
60 |
o |
||||||||||||
50 |
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Current | Year +1 | Year +2 | Year +3 | Year +4 | Year +5 | Year +6 | Year +7 | Year +8 | Year +9 | Year +10 | |||
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RELATIVE IMPORTANCE TO SALES VOLUME, MARKET SHARE & PROFITABILITY | |||||||||||||