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      TACTICAL OPTIONS FINANCIAL SCENARIOS FOR THE INDUSTRY

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~ .... HISTORIC FINANCIAL DATA

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~ .... Historic Balance Sheet

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~ ~...... Historic Costs & Margins

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~ ~........ Historic Financial Ratios & Margins

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~ ~.......... Historic Operational Ratios & Margins

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~ .... Financial forecast notes

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~ .... TACTICAL OPTIONS FORECASTS : Current to 2028

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~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

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~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

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~ ........ Base Forecast : Median Market Scenario Financial Ratios

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~ .......... Base Forecast : Median Market Scenario Operational Margins

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~ .... Sales Cost Improvement Balance Sheet Forecast

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~ ...... Sales Cost Improvement Operational Costs Forecast

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~ ........ Sales Cost Improvement Financial Ratios

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~ .......... Sales Cost Improvement Operational Margins

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~ .... Product Price Cutting Balance Sheet Forecast

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~ ...... Product Price Cutting Operational Costs Forecast

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~ ........ Product Price Cutting Financial Ratios

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~ .......... Product Price Cutting Operational Margins

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~ .... Product Price Increase Balance Sheet Forecast

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~ ...... Product Price Increase Operational Costs Forecast

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~ ........ Product Price Increase Financial Ratios

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~ .......... Product Price Increase Operational Margins

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~ .... Promotional Expenditure Balance Sheet Forecast

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~ ...... Promotional Expenditure Operational Costs Forecast

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~ ........ Promotional Expenditure Financial Ratios

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~ .......... Promotional Expenditure Operational Margins

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~ .... Target Markets Development Balance Sheet Forecast

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~ ...... Target Markets Development Operational Costs Forecast

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~ ........ Target Markets Development Financial Ratios

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~ .......... Target Markets Development Operational Margins

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~ .... Order Taking Improvements Balance Sheet Forecast

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~ ...... Order Taking Improvements Operational Costs Forecast

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~ ........ Order Taking Improvements Financial Ratios

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~ .......... Order Taking Improvements Operational Margins

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~ .... Product Positioning Balance Sheet Forecast

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~ ...... Product Positioning Operational Costs Forecast

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~ ........ Product Positioning Financial Ratios

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~ .......... Product Positioning Operational Margins

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~ .... Product Branding + Multi-branding Investment Balance Sheet Forecast

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~ ...... Product Branding + Multi-branding Investment Operational Costs Forecast

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~ ........ Product Branding + Multi-branding Investment Financial Ratios

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~ .......... Product Branding + Multi-branding Investment Operational Margins

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~ .... Customer / Order Processing Systems Investment Balance Sheet Forecast

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~ ...... Customer / Order Processing Systems Investment Operational Costs Forecast

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~ ........ Customer / Order Processing Systems Investment Financial Ratios

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~ .......... Customer / Order Processing Systems Investment Operational Margins

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~ .... Systems Investment Balance Sheet Forecast

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~ ...... Systems Investment Operational Costs Forecast

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~ ........ Systems Investment Financial Ratios

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~ .......... Systems Investment Operational Margins

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~ .... Overseas Development Balance Sheet Forecast

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~ ...... Overseas Development Operational Costs Forecast

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~ ........ Overseas Development Financial Ratios

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~ .......... Overseas Development Operational Margins

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~ .... Sales Personnel + Staff Improvement Balance Sheet Forecast

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~ ...... Sales Personnel + Staff Improvement Operational Costs Forecast

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~ ........ Sales Personnel + Staff Improvement Financial Ratios

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~ .......... Sales Personnel + Staff Improvement Operational Margins

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~ .... Financial data definitions

INDEX