INDUSTRY NORMS

 

PRODUCT NORMS


The data isolated here represents the average and covers the companies involved in the Industry Product, as well as subsidiaries and other marketing companies or organizations as an average for the country covered.

DEFINITIONS OF MARKET CHANNELS

Primary level

 

Main Distribution level

 

Non-retail buyer level

 

Retail level

 

End User level

 

OPERATIONS:

INDEX

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   

COMPETITORS:

INDEX

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   

 

MARKET MULTIPLIERS


INDEX


INDEX


INDEX

01. OEM & Manufacturers

     

02. Wholesalers & Distributors

     

03. Retailers & A.V.R.

     

04. Users & Consumers

     

05. Discount / Promotional

     

INDUSTRY INDICES


INDEX


INDEX


INDEX

06. P & E Av Investment

     

07. Relative Prices

     

08. New Products

     

09. Relative Quality

     

10. Salesforce Expenditure

     

11. Advertising Expenditure

     

12. Promotional Expenditure

     

13. Product Adoption

     

14. Sales Conversion

     

15. Sales Growth

     

16. Capacity Utilization

     

17. Product Standardization

     

18. Relative Compensation

     

19. Market Share Stability

     

20. Relative Integration

     

 

INDUSTRY PROFILE

21. P & E INVESTMENT

% OF COMPANIES

P & E INVESTMENT: < than Depreciation

 

P & E INVESTMENT: = to Depreciation

 

P & E INVESTMENT: > than Depreciation

 

P & E INVESTMENT; Unallocated

 

22. PLANT & EQUIPMENT

% OF TOTAL P & E

PLANT & EQUIPMENT: Years Old: 0-3

 

PLANT & EQUIPMENT: Years Old: 3-6

 

PLANT & EQUIPMENT: Years Old: 6-9

 

PLANT & EQUIPMENT: Years Old: 9+ / Rest

 

23. SUPPLIER CONCENTRATION

% OF TOTAL REVENUE

SUPPLIER CONCENTRATION: Largest 8 companies

 

SUPPLIER CONCENTRATION: Largest 8 companies

 

SUPPLIER CONCENTRATION: Largest 50 companies

 

SUPPLIER CONCENTRATION: Unallocated

 

24. IMMEDIATE CUSTOMER BASE

% OF TOTAL REVENUE

IMMEDIATE CUSTOMER BASE: Wholesale & Retail

 

IMMEDIATE CUSTOMER BASE: Manufacturers & OEM

 

IMMEDIATE CUSTOMER BASE: End Users

 

IMMEDIATE CUSTOMER BASE: Unallocated

 

25. EMPLOYEE RANGES

% OF TOTAL

EMPLOYEE RANGES: 1-19 Employees

 

EMPLOYEE RANGES: 20-99 Employees

 

EMPLOYEE RANGES: 100+ Employees

 

EMPLOYEE RANGES: Unallocated

 

CUSTOMER PROFILES

26. IMMEDIATE BUYER

% AGE PROFILE

IMMEDIATE BUYER Age: <= 19

 

IMMEDIATE BUYER Age: 20-24

 

IMMEDIATE BUYER Age: 25-34

 

IMMEDIATE BUYER Age: 35-44

 

IMMEDIATE BUYER Age: 45-54

 

IMMEDIATE BUYER Age: 55-64

 

IMMEDIATE BUYER Age: >=65 / Unallocated

 

27. IMMEDIATE BUYER

% SOCIAL PROFILE

IMMEDIATE BUYER Social Group: AB

 

IMMEDIATE BUYER Social Group: C1

 

IMMEDIATE BUYER Social Group: C2

 

IMMEDIATE BUYER Social Group: DE / Unallocated

 

28. END USER

% AGE PROFILE

END USER Age: <= 19

 

END USER Age: 20-24

 

END USER Age: 25-34

 

END USER Age: 35-44

 

END USER Age: 45-54

 

END USER Age: 55-64

 

END USER Age: >=65 / Unallocated

 

29. END USER

% SOCIAL PROFILE

END USER Social Group: AB

 

END USER Social Group: C1

 

END USER Social Group: C2

 

END USER Social Group: DE / Unallocated

 


This Summary represents an AVERAGE for ALL PRODUCT INDUSTRIES & MARKETS. See notes for reference and definitions.