BASE REFERENCE
FORECAST INDUSTRY SCENARIOS
THE COUNTRY
This database provides the following
Industry Scenarios which analyze the effects
of various corporate, financial and
marketing strategies on the evolution of the
industry norms in the Country. Clearly this
data can also be applied to companies within
the industry and to their own operational
norms and those of their competitors.
Please read the notes in the Industry
Definitions page.
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|
J01 |
MARKETING EXPENDITURE : Industry Norms |
|
J02 |
NEW PRODUCT DEVELOPMENT : Industry Norms |
|
J03 |
MARKET SEGMENTATION : Industry Norms |
|
J04 |
NEW PLANT + EQUIPMENT INVESTMENT : Industry
Norms |
|
J05 |
NEW TECHNOLOGY INVESTMENT : Industry Norms |
|
J06 |
DISTRIBUTION CHANNEL IMPROVEMENT : Industry
Norms |
|
J07 |
COST STRUCTURE IMPROVEMENT : Industry Norms |
|
J08 |
SHORT-TERM PRICE CUTTING EFFECT : Industry
Norms |
|
J09 |
SHORT-TERM PRICE INCREASE EFFECT : Industry
Norms |
|
J10 |
QUALITY IMPROVEMENT : Industry Norms |
|
J11 |
EXPORT SALES IMPROVEMENT : Industry Norms |
|
J12 |
PERSONNEL + STAFF IMPROVEMENT : Industry
Norms |
|
J13 |
MARKETING EXPENDITURE INCREASE : + 2% :
Industry Norms |
|
J14 |
MARKETING EXPENDITURE INCREASE : + 4% :
Industry Norms |
|
J15 |
MARKETING EXPENDITURE INCREASE : + 6% :
Industry Norms |
|
J16 |
MARKETING EXPENDITURE INCREASE : + 8% :
Industry Norms |
|
J17 |
MARKETING EXPENDITURE INCREASE : +10% :
Industry Norms |
|
J18 |
MARKETING EXPENDITURE INCREASE : +12% :
Industry Norms |
|
J19 |
MARKETING EXPENDITURE DECREASE : - 2% :
Industry Norms |
|
J20 |
MARKETING EXPENDITURE DECREASE : - 4% :
Industry Norms |
|
J21 |
MARKETING EXPENDITURE DECREASE : - 6% :
Industry Norms |
|
J22 |
MARKETING EXPENDITURE DECREASE : - 8% :
Industry Norms |
|
J23 |
MARKETING EXPENDITURE DECREASE : -10% :
Industry Norms |
|
J24 |
MARKETING EXPENDITURE DECREASE : -12% :
Industry Norms |
|
J25 |
FIXED MARKETING COST OBJECTIVES : Industry
Norms |
|
J26 |
VARIABLE MARKETING COST OBJECTIVES :
Industry Norms |
|
J27 |
GENERAL MARKETING PROCESS COST OBJECTIVES :
Industry Norms |
|
J28 |
DISTRIBUTION & PRODUCT DELIVERY COST
OBJECTIVES : Industry Norms |
|
J29 |
ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES
: Industry Norms |
|
J30 |
SELLING COST OBJECTIVES : Industry Norms |
|
J31 |
ADVERTISING COST OBJECTIVES : Industry Norms |
|
J32 |
PROMOTIONAL & PRICING COST OBJECTIVES :
Industry Norms |
|
J33 |
RESEARCH & PRODUCT COST OBJECTIVES :
Industry Norms |
|
J34 |
MARKET SHARE BUILDING OBJECTIVES : Industry
Norms |
|
J35 |
MARKET SHARE HOLDING OBJECTIVES : Industry
Norms |
|
J36 |
MARKET SHARE HARVESTING OBJECTIVES :
Industry Norms |
|
J37 |
SALES COST IMPROVEMENT : Industry Norms |
|
J38 |
LONG-TERM PRODUCT PRICE CUTTING : Industry
Norms |
|
J39 |
LONG-TERM PRODUCT PRICE INCREASE : Industry
Norms |
|
J40 |
PROMOTIONAL EXPENDITURE : Industry Norms |
|
J41 |
TARGET MARKETS DEVELOPMENT : Industry Norms |
|
J42 |
ORDER TAKING IMPROVEMENTS : Industry Norms |
|
J43 |
PRODUCT POSITIONING : Industry Norms |
|
J44 |
PRODUCT BRANDING + MULTI-BRANDING INVESTMENT
: Industry Norms |
|
J45 |
CUSTOMER / ORDER PROCESSING SYSTEMS
INVESTMENT : Industry Norms |
|
J46 |
SYSTEMS INVESTMENT : Industry Norms |
|
J47 |
OVERSEAS DEVELOPMENT : Industry Norms |
|
J48 |
SALES PERSONNEL + STAFF IMPROVEMENT :
Industry Norms |
|
J49 |
MATERIALS & ENERGY COST SCENARIOS : Industry
Norms |
|
J50 |
PAYROLL & STAFF COST SCENARIOS : Industry
Norms |
|
J51 |
ADMINISTRATION COST SCENARIOS : Industry
Norms |
|
J52 |
CAPITAL COST SCENARIOS : Industry Norms |
|
J53 |
PLANT & EQUIPMENT COST SCENARIOS : Industry
Norms |
|
J54 |
SALES & MARKETING COST SCENARIOS : Industry
Norms |
|
J55 |
NEW PRODUCT & NEW TECHNOLOGY COST SCENARIOS
: Industry Norms |
|
J56 |
DEPRECIATION & CAPITALIZATION SCENARIOS :
Industry Norms |
|
J57 |
SHORT TERM BORROWING SCENARIOS : Industry
Norms |
|
J58 |
LONG TERM FINANCIAL SCENARIOS : Industry
Norms |
|
J59 |
FINANCIAL & DEBT SERVICING COST SCENARIOS :
Industry Norms |
|
J60 |
TRADING & OPERATING MARGINS & PROFITABILITY
SCENARIOS : Industry Norms |
|
J61 |
PROFIT IMPACT FROM MATERIALS COST REDUCTION
: Industry Norms |
|
J62 |
PROFIT IMPACT FROM PAYROLL COST REDUCTION :
Industry Norms |
|
J63 |
PROFIT IMPACT FROM PROCESS COST REDUCTION :
Industry Norms |
|
J64 |
PROFIT IMPACT FROM DISTRIBUTION COST
REDUCTION : Industry Norms |
|
J65 |
PROFIT IMPACT FROM CUSTOMER HANDLING COST
REDUCTION : Industry Norms |
|
J66 |
CAPITAL INVESTMENTS OPTIONS: PROCESS PLANT &
EQUIPMENT : Industry Norms |
|
J67 |
CAPITAL INVESTMENTS OPTIONS: PREMISES :
Industry Norms |
|
J68 |
CAPITAL INVESTMENTS OPTIONS: DISTRIBUTION /
HANDLING : Industry Norms |
|
J69 |
CAPITAL INVESTMENTS OPTIONS: CUSTOMER
HANDLING SYSTEMS : Industry Norms |
|
J70 |
PRODUCT COST IMPROVEMENTS : Industry Norms |
|
J71 |
PRODUCT QUALITY IMPROVEMENT : Industry Norms |
|
J72 |
CUSTOMER HANDLING IMPROVEMENTS : Industry
Norms |
|
J73 |
NEW EQUITY SCENARIOS : Industry Norms |
|
J74 |
BANK BORROWING: BASE SCENARIOS : Industry
Norms |
|
J75 |
BANK BORROWING: 3% INFLATION SCENARIOS :
Industry Norms |
|
J76 |
BANK BORROWING: 6% INFLATION SCENARIOS :
Industry Norms |
|
J77 |
BANK BORROWING: 9% INFLATION SCENARIOS :
Industry Norms |
|
J78 |
BOND / DEBENTURES SCENARIOS : Industry Norms |
|
J79 |
ASSET SALES: 5% OF ASSETS SCENARIOS :
Industry Norms |
|
J80 |
ASSET SALES: 10% OF ASSETS SCENARIOS :
Industry Norms |
|
J81 |
ASSET SALES: 25% OF ASSETS SCENARIOS :
Industry Norms |
|
J82 |
SELF GENERATED FUNDS: WORST SCENARIOS :
Industry Norms |
|
J83 |
SELF GENERATED FUNDS: BEST SCENARIOS :
Industry Norms |
|
J84 |
TRADING CREDIT EXTENSION & MARGIN REDUCTION
SCENARIOS : Industry Norms |
|
J85 |
NEW CAPITAL SCENARIOS : Industry Norms |
|
J86 |
SHORT-TERM LOAN: BASE SCENARIOS : Industry
Norms |
|
J87 |
SHORT-TERM LOAN: 3% INFLATION SCENARIOS :
Industry Norms |
|
J88 |
SHORT-TERM LOAN: 6% INFLATION SCENARIOS :
Industry Norms |
|
J89 |
SHORT-TERM LOAN: 9% INFLATION SCENARIOS :
Industry Norms |
|
J90 |
LONG-TERM LOAN SCENARIOS : Industry Norms |
|
J91 |
ASSET SALES: 5% OF ASSETS SCENARIOS :
Industry Norms |
|
J92 |
ASSET SALES: 10% OF ASSETS SCENARIOS :
Industry Norms |
|
J93 |
ASSET SALES: 25% OF ASSETS SCENARIOS :
Industry Norms |
|
J94 |
PROFIT IMPROVEMENTS: WORST SCENARIOS :
Industry Norms |
|
J95 |
PROFIT IMPROVEMENTS: BEST SCENARIOS :
Industry Norms |
|
J96 |
CREDIT EXTENSION & COST REDUCTION SCENARIOS
: Industry Norms |
