MARKETING EXPENDITURE SCENARIOS


MARKETING EXPENDITURE SCENARIOS

Page:

      MARKETING EXPENDITURE SCENARIOS FOR THE INDUSTRY

1

~ .. MARKET MARKETING EXPENDITURE SCENARIOS

2

~ ...... TERMS USED IN THIS REPORT

3

~ ...... VALUE TERMS AND VOLUME TERMS

4

~ ...... BASE MARKET VALUE : Historic + Current

~ ...... ~ PRODUCT SECTOR : VALUE

8

~ ...... BASE MARKET VALUE FORECAST : Current to 2028

~ ...... ~ PRODUCT SECTOR : VALUE

12

~ ...... Base Forecast : Best Market Scenario Forecast : Current to 2028

16

~ ...... Base Forecast : Worst Market Scenario Forecast : Current to 2028

20

~ ...... Marketing Expenditure Increase : + 2% Forecast : Current to 2028

24

~ ...... Marketing Expenditure Increase : + 4% Forecast : Current to 2028

28

~ ...... Marketing Expenditure Increase : + 6% Forecast : Current to 2028

32

~ ...... Marketing Expenditure Increase : + 8% Forecast : Current to 2028

36

~ ...... Marketing Expenditure Increase : +10% Forecast : Current to 2028

40

~ ...... Marketing Expenditure Increase : +12% Forecast : Current to 2028

44

~ ...... Marketing Expenditure Decrease : - 2% Forecast : Current to 2028

48

~ ...... Marketing Expenditure Decrease : - 4% Forecast : Current to 2028

52

~ ...... Marketing Expenditure Decrease : - 6% Forecast : Current to 2028

56

~ ...... Marketing Expenditure Decrease : - 8% Forecast : Current to 2028

60

~ ...... Marketing Expenditure Decrease : -10% Forecast : Current to 2028

64

~ ...... Marketing Expenditure Decrease : -12% Forecast : Current to 2028

68

~ ...... MARKET DATA NOTES

~ ...... MARKET MARKETING EXPENDITURE SCENARIOS ENVIRONMENT

~ ...... Market Growth

~ ...... The Market Structure

~ ...... Market/s Serviced

70

~ ...... TRADING AREA

72

~ ...... BASIS OF MARKET COVERAGE

75

~ .... Market forecast notes

 


 MARKET DEFINITIONS