This database provides the following
base reference Market Scenarios (for
the base Country) which analyze the effects of various corporate,
financial and marketing strategies on the evolution of product penetration in a particular market and
in respect of potential world markets.
Clearly this data can also be applied to companies within the industry and to their own product
offerings in world markets and those of their competitors.
Please read the notes in the Market Definitions page.
CURRENCY DATA: The currency figures given in this report are in U.S. Dollars. If the Windows Regional Settings on your computer is set to a non-U.S. setting then the currency symbol ($) may appear in the local currency (€, £, ¥, etc.). Either reset your Regional settings, or alternatively read all currency figures in this report as being U.S. Dollars (US$).
