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Any 1
Business in any 1
Town.
Your business in Your town.
Fundamental Sales & Finance data.
2400 Business Sectors in 78,700 Towns.
Local Market Intelligence. |
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If you need detailed and accurate information for your business in your town then you will want a
TownFOCUS report.
Don't spend a fortune on such information - the TownFOCUS reports cost just
$259.
Never plough through acres
of unclear and vague published facts - the TownFOCUS reports are crystal clear, are
written in precise terms and are only 159 pages long.
Why wait weeks for such
data? - the TownFOCUS report can be on your desk (by
email) within 59 minutes.
is $259.
is 159 pages.
59 minutes away.
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What is
the value of Sales of a particular product in a particular town?
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How have Sales developed in recent years?
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How are Sales forecasted to grow in future years?
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What are the Products covered by the market?
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What are the Product factors in the town in question?
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What are the Business Marketing Factors in the town in question?
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What are the Sales & Marketing Costs + Margins?
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What do the Customers think about the products in the town?
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What are the needs and requirements of the Customers in the town?
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Who are the Customers and what are their Profiles?
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What do the Customers think about the suppliers in the town?
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How do the Product Suppliers perform in the town in question?
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What do the Accounts and Finances of the Suppliers show?
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What are the Profits and Losses of the Suppliers?
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What are the Costs & Margins of the Suppliers?
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What are the Operational & Management Ratios of the Suppliers?
These and many more questions are answered by
each TownFOCUS report.
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REPORT CONTENTS |
Each TownFOCUS
report is written to cover any one specific Business Product / Service in any
ONE Town. The content of each of these reports are outlined below:-
TownFOCUS Market Information gives you precise data on the sales value of the
market in the town in question. The information is given as historic data for each year
from 1997 to the present and then as a forecast to 2045.
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Product Information |
Product Definitions: A full listing and definition of all the products covered by the report.
Product Indices: Relative Price
Indices by year. New Product Indices by year. Relative Product Quality Indices by year.
Product Adoption Indices by year. Product Sales Conversion Rate Indices by year. Product
Standardisation Indices by year. |
Town Marketing Information |
Marketing
Indices:
Market Share Stability Indices by year. Sales Growth Indices by year. Capacity Utilisation
Indices by year. Relative Forward Integration Indices by year. Relative Staff Compensation
Indices by year. Relative Salesforce Expenditure Indices by year. Relative Advertising
Expenditure Indices by year. Relative Promotional Expenditure Indices by year. |
Town Marketing Costs & Margins |
SALES COSTS:
Sales Personnel Variable & Commission Costs
Sales Expenses and Costs
Sales Materials Costs
Total Sales Costs
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ADVERTISING /
PROMOTION COSTS:
Mailing & Correspondence Costs
Media Advertising Costs
Advertising Materials & Print Costs
POS & Display Costs
Exhibition & Events Costs
Total Advertising Costs
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DISTRIBUTION & CUSTOMER HANDLING COSTS:
Distribution Fixed Costs
Distribution Variable Costs
Warehousing Fixed Costs
Warehousing Variable Costs
Physical Handling Fixed Costs
Physical Handling Variable Costs
Physical Process Fixed Costs
Physical Process Variable Costs
Total Distribution and Handling Costs
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AFTER-SALES & CUSTOMER COSTS:
Product Returns & Rejection Costs
Product Installation Costs
Product Post Installation Costs
Product Systems & Configuration Costs
Product Service & Maintenance Costs
Problem Solving & Complaint Costs
Total After-Sales Costs |
Town
Customer Information Town
Customer Surveys:
Current purchasing criteria; purchasing criteria - future trends; buying patterns;
relative frequency of purchase; satisfaction with existing products and services;
satisfaction with existing suppliers; satisfaction with existing methods of product supply
& distribution; satisfaction with suppliers' ability to supply; satisfaction with
availability of products; satisfaction with quality of product; satisfaction with
promptness of supply; satisfaction with product selection & specification procedures;
satisfaction with terms of trading; satisfaction with after-sales service received;
satisfaction with availability of customer service; satisfaction with help &
assistance received; satisfaction with documentation / instructions; supplier loyalty;
directness of supply; the availability -v- price question; the quality -v- price question;
method of payment; attitudes towards established products; attitudes towards non-local
suppliers; reactions to advertising and sales promotion; new product success / failure
rates. |
Town Consumer Profile:
AGE GROUP: Up to 19; 20 - 24; 25 - 34; 35 - 44; 45 - 54; 55 - 64;
65 and over.
SOCIAL CLASS: A :Upper Middle Class :Higher managerial,
administrative // B :Middle Class :Intermediate managerial // C1 :Lower Middle Class
:Supervisor or clerical // C2 :Skilled Working Class :Skilled manual workers // D :Working
Class :Semi- and unskilled manual workers // E :Others.
Town Purchase Decision Makers: Person/s making decision
to remain with supplier; person/s making decision to increase amounts purchased; person/s
making decision to introduce new products or suppliers; person/s deciding what products
are to be bought; person/s deciding specifications for purchases; person/s evaluating
products or suppliers available; person/s surveying suppliers and seeking quotations;
person/s negotiating terms with suppliers; person/s making final purchase decision;
person/s monitoring results of purchases and sales.
Town Supplier Company
Performance: Overall performance, credibility, customer confidence, reputation, staff
efficiency, staff performance, staff integrity, truth & honesty, print & written
communications, verbal contact, customer handling, customer complaint handling, customer
problem solving, customer comprehension of product, customer awareness of product,
customer confidence in product, customer service, initial customer response, information
for customers, promotional activity, advertising posture, contracts, documentation. |
BALANCE
SHEET & PROFIT / LOSS Town Financial
Information: gives you a Profit and Loss Account, Balance Sheet and
Management Financial figures (for the suppliers of the Product or Service in the country
in question) for the past three years PLUS a 6 year forecast (by each year) for each of
the items listed below:- |
Sales
Revenue
Pre-tax Profit
Interest Paid
Non-trading Income
Operating Profit
Depreciation
Trading Profit
Fixed Assets
Intangible Assets
Intermediate Assets
Total Fixed Assets
Stocks
Debtors
Miscellaneous Current Assets
Total Current Assets
Total Assets
Creditors
Short Term Loans
Miscellaneous Current Liabilities
Total Current Liabilities
Net Assets
Shareholders Funds
Long Term Loans
Miscellaneous Long Term Liabilities
Capital Employed
Directors' Remunerations
Employees' Remunerations
Total Employees |
COST
STRUCTURE:
Input Supplies/ Materials/ Energy Costs
Payroll Costs
Total Operational & Process Costs
Total Marketing Costs
Total Costs
PRODUCT DEVELOPMENT COSTS:
New Technology Expenditure
New Production Technology Expenditure
Total Research and Development Expenditure
CAPITAL EXPENDITURE:
Capital Expenditure: Plant + Equipment
Capital Expenditure: Structures
Capital Expenditure: Miscellaneous
Total Capital Expenditure
INVENTORY STRUCTURE:
Finished Product Stocks
Work in Progress as Stocks
Materials as Stocks
Consumables and Supplies as Stock
DEBTORS & SALES LEDGER:
Debtors within Agreed Terms
Debtors Outside Agreed Terms
Un-recoverable Debts
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MARGINS / MANAGEMENT & OPERATIONAL RATIOS |
Return on Capital
Return on Assets
Return on Shareholders' Funds
Pre-tax Profit Margins
Operating Profit Margin
Trading Profit Margin
Return on Investment
Assets Utilisation (ratio of Sales to Total Assets)
Sales as a ratio of Fixed Assets
Stock Turnover ( Sales as a ratio of Stocks )
Credit Period
Creditors' Ratio (Creditors ÷ by Sales x 365 days)
Default Debtors given as a Ratio of Total Debtors
Un-Recoverable Debts as Ratio of Total Debts
Working Capital / Sales
Materials & Energy Costs as a % of Sales
Added Value
Investment as a Ratio of Added Value
Value of Plant & Equipment as a % of Sales
Vertical Integration (Value Added as % of Sales)
Research & Development Investment as % Sales
Capital Expenditure Investment as a % of Sales
Marketing Costs as a % of Sales
Current Ratio (Current Assets : Current Liabilities)
Quick Ratio
Borrowing Ratio (Total Debt as ratio of Net Worth)
Equity Ratio (Shareholders Funds : Total Liabilities)
Income Gearing
Total Debt as a ratio of Working Capital
Debt Gearing Ratio (Long Term Loans : Net Worth)
Average Remuneration (all employees - full/part)
Profit per Employee
Sales per Employee
Remunerations / Sales
Fixed Assets per Employee
Capital Employed per Employee
Total Assets per Employee
Value of Average Investment per Employee
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Value Added per
Employee
Materials & Energy Costs as a % of Sales
Payroll Costs as a % of Sales
Payroll as a Ratio to Materials
Variable Costs as a % of Sales
Fixed Costs as a % of Sales
Fixed Costs as a Ratio of Variable Costs
Distribution Costs as a % of Sales
Warehousing Costs as a % of Sales
Physical Costs as a % of Sales
Fixed as a Ratio of Variable Distribution Costs
Fixed as a Ratio of Variable Warehousing Costs
Fixed as a Ratio of Variable Physical Costs
Fixed : Variable Distribution & Handling Costs
Product Returns & Rejections Costs as % Sales
Product Installation & other Cost as % Sales
Product Breakdown & other Costs as % Sales
Product Systems & other Costs as % Sales
Product Service & other Costs as a % of Sales
Customer Complaint & other Costs as % Sales
Stock Work in Progress & Materials : Finished Products
Stock Materials as a Ratio of Work in Progress
Un-recoverable Debts as a Ratio of Total Debt
Un-recoverable Debts : Debts Within Agreed Terms
Total Sales Costs as a % of Sales
Total Distribution & Handling Costs as a % of Sales
Total Advertising Costs as a % of Sales
Total After-Sales Costs as a % of Sales
Total Customer Compensation Costs as % Sales
Total Variable Marketing Costs as a % of Sales
Total Fixed Marketing Costs as a % of Sales
Total Fixed Marketing Costs : Total Marketing Costs
Variable Sales Personnel Costs : Marketing Costs
Variable Distribution/Handling Cost : Marketing Cost
Variable Advertising Costs Ratio of Marketing Costs
Variable After-Sales Costs Ratio of Marketing Costs
Sales Personnel Variable Costs : Ratio of Sales
Sales Personnel Variable Costs Ratio of Debtors |
reports give you Market, Sales & Financial data and
information, specifically for your business in your town, and are available
for every business in every major town in the most Countries. |