MARKETING EXPENDITURE -v- MARKET SHARE

MARKETING EXPENDITURE -v- MARKET SHARE

TRADE CELL COVERAGE

This section has the following Product coverage:-

The application or reduction of marketing expenditure in the Product market will have an effect on the relative product propensity to consume of the customer bases. An average increase or decrease in Marketing activity will mean that some products will benefit at the cost of others.

This section is designed to analyze the relative effect on product or product group market share if a certain level of average marketing expenditure is applied.

Obviously if one company applies marketing expenditure to its particular range of products the effects may mean that those products gain market share at the cost of other products in the marketplace.

The problem arises when the industry as a whole feels either, optimistic (and therefore increases marketing expenditure); or feels pessimistic (and decreases marketing expenditure). How in these circumstances will the relative market shares of products react?

This section thus gives data on how products within the marketplace react to changes in marketing expenditure.

MARKETING EXPENDITURE -v- MARKET SHARE

 

Marketing Expenditure

 1.  MARKETING EXPENDITURE : Financials

 2.   MARKETING EXPENDITURE : Margins & Ratios

BASE MARKET VALUE &  PRODUCT SECTOR

 1.  MEDIAN  FORECAST Scenario Market Forecast

 2.  MEDIAN  FORECAST Scenario Product Share Forecast

Base Forecast : Best Market Scenario

 1.  BEST  FORECAST Scenario Market Forecast

 2.  BEST  FORECAST Scenario Product Share Forecast

Base Forecast : Worst Market Scenario

 1.   WORST  FORECAST Scenario Market Forecast

 2.   WORST  FORECAST Scenario Product Share Forecast

Marketing Expenditure Increase : + 2%

 1.  MARKETING EXPENDITURE INCREASE : + 2% Scenario Market Forecast

 2.  MARKETING EXPENDITURE INCREASE : + 2% Scenario Product Share Forecast

Marketing Expenditure Increase : + 4%

 1. MARKETING EXPENDITURE INCREASE : + 4% Scenario Market Forecast

 2.  MARKETING EXPENDITURE INCREASE : + 4% Scenario Product Share Forecast

Marketing Expenditure Increase : + 6%

 1.  MARKETING EXPENDITURE INCREASE : + 6% Scenario Market Forecast

 2.  MARKETING EXPENDITURE INCREASE : + 6% Scenario Product Share Forecast

Marketing Expenditure Increase : + 8%

 1.  MARKETING EXPENDITURE INCREASE : + 8% Scenario Market Forecast

 2.  MARKETING EXPENDITURE INCREASE : + 8% Scenario Product Share Forecast

Marketing Expenditure Increase : +10%

 1.  MARKETING EXPENDITURE INCREASE : +10% Scenario Market Forecast

 2.  MARKETING EXPENDITURE INCREASE : +10% Scenario Product Share Forecast

Marketing Expenditure Increase : +12%

 1.  MARKETING EXPENDITURE INCREASE : +12% Scenario Market Forecast

 2.  MARKETING EXPENDITURE INCREASE : +12% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 2%

 1.  MARKETING EXPENDITURE DECREASE : - 2% Scenario Market Forecast

 2.  MARKETING EXPENDITURE DECREASE : - 2% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 4%

 1.  MARKETING EXPENDITURE DECREASE : - 4% Scenario Market Forecast

 2.  MARKETING EXPENDITURE DECREASE : - 4% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 6%

 1.  MARKETING EXPENDITURE DECREASE : - 6% Scenario Market Forecast

 2.  MARKETING EXPENDITURE DECREASE : - 6% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 8%

 1.  MARKETING EXPENDITURE DECREASE : - 8% Scenario Market Forecast

 2.  MARKETING EXPENDITURE DECREASE : - 8% Scenario Product Share Forecast

Marketing Expenditure Decrease : -10%

 1.  MARKETING EXPENDITURE DECREASE : -10% Scenario Market Forecast

 2.  MARKETING EXPENDITURE DECREASE : -10% Scenario Product Share Forecast

Marketing Expenditure Decrease : -12%

 1.  MARKETING EXPENDITURE DECREASE : -12% Scenario Market Forecast

 2.  MARKETING EXPENDITURE DECREASE : -12% Scenario Product Share Forecast

 

 MARKET DEFINITIONS