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The data on Products, Goods, Services and Activities are classified under very detailed categories. There are over 105,000 product definitions specified by the databases and these represent the output product offering of the business or organisations in the market. The market includes both for profit and non profit products.

The most widely used coding scheme is the North American Industry Classification System or United States Commerce Department 5-Digit Major Product Codes; and each Product / Services is then further defined and analysed by each 6 to 10-Digit Product Codes.