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Retail Competitors

c. Analysis of the 15 most important Competitors.  The algorithm ranks Competitors according to those which represent the most significant threat to the Target Retailer, when filtered for the following criteria:-

  1. Chief Overall Market Competitor

  2. Main National Market Competitor

  3. Main Regional / Local Market Competitor

  4. Main Trading Area Market Competitor

  5. Main National Product Superiority Competitor

  6. Main Trading Area Product Superiority Competitor

  7. Main National Price Competition Competitor

  8. Main Trade Area Price Competition Competitor

  9. Main National Financial Strength Competitor

10. Main Trading Area Financial Strength Competitor

11. Main National Customer Satisfaction Competitor

12. Main Trading Area Customer Satisfaction Competitor

13. Main National Marketing Aggression Competitor

14. Main Trading Area Marketing Aggression Competitor

15. Main New Product Development Competitor

In the report the Retail Competitors are identified as individual companies. Competitors change on an annual or seasonal basis and thus the final list is produced dynamically when the database is output.

   

   

Retailer Operations

d. Analysis of the 15 most important Retailer Operations. The algorithm ranks the Retail Operations which represent the most significant for the Target Retailer:-

 1.  Brand Management

 2.  Product Management

 3.  Marketing & Selling Activity

 4.  Store Presentation & Merchandising

 5.  Product Offering Specifications & Characteristics

 6.  Product Quality Control

 7.  Design Research & Development

 8.  Customer Handling

 9.  Product Sourcing & Control

10.  Financial Controls

11.  Staff Training / Control & Relations

12.  Product Throughput Capacity & Control

13.  Supply System Control & Development

14.  Distribution Control

15.  Product Handling Systems & IT

 

Buyers & Consumers

e. Analysis of the 15 most important Customer / Buyer Profiles. The algorithm ranks the Customer Profiles which represent the most significant for the Target Retailer:-

 1.  Wholesalers

 2.  Trade Buyers

 3.  Retailers

 4.  Consumers

 5.  Consumers Age: <19

 6.  Consumers Age: 19-24

 7.  Consumers Age: 25-34

 8.  Consumers Age: 35-44

 9.  Consumers Age: 55-54

10. Consumers Age: 55-64

11. Consumers Age: 65+

12.  Consumers Social Group: AB

13.  Consumers Social Group: C1

14.  Consumers Social Group: C2

15.  Consumers Social Group: DE

 

Internal & External Issues

f. Analysis of the internal and external issues which affect the Target Retailer.

The Analysis of the Target Retailer consists of about 8 Parts or chapters with over 1100 research issues which have been investigated through Surveys of the Staff of the Target Retailer, the Customers, the Competitive companies, Trade Suppliers, Logistics companies, Trade Buyers & Decision Makers, Trade & Industry Experts, Banks & Financial Institutions, the Regulatory Authorities, and other sources.

 

2. Market Research

The market research is Country specific, and provides data on all the Cities and Towns in the home country of the Target Retailer.

The report provides historic, current and forecast Market data, Financial data for the retailers, Industry data for the trade, Survey data, and a large body of market research for each of the Cities and major towns.

World Market Research data (on potential overseas expansion opportunities for the Target Retailer) is available as part of the After-Sales Service.

 

3. Business Planning

This section provided Business Planning software and utilities.

To make the data handling easier, the documents and databases are also supplied on DVD or Hard Disk Drive which can then be used as a standalone data source or, if required, manipulated and correlated with business planning or statistical software.

The breakdowns of Product Groups, Trading Areas, Competitors, Retail Operations, and Customer / Buyer Profiles are limited to 15 in each group because the Excel spreadsheets frequently analyse the correlation of data between 2 groups of 15. Because of the general limitation of record field numbers (generally 255 fields) one can only produce a 15 x 15 matrix.

Structure of the reports

These publication are constructed as PDF files which link to a large number of online documents and files, Excel spreadsheets and Access databases.

The report consists of four sections:-

The Target Retailer Current Analysis

Products
a.  Analysis of the 15 critical Product Groups which represent the most important Product Groups or Product Lines for the Target Retailer in Revenue terms.

Trading Area
b. Analysis of the 15 most important Trading Areas within the Target Retailer’s operating country.

In addition data is given for all the significant Towns and Cities in the

Target Retailer’s operating country, a list of the towns and cities can found here:-

Retailer Customer Surveys

There are over 10,000 Retailer Customer Survey reports available and these cover retailers in over 100 countries. The large international retail groups will have several separate reports which cover their operations in individual countries.

Retailer Customer Survey Countries

Albania
Algeria
Argentina
Australia
Austria
Bahrain
Belarus
Belgium
Bermuda
Bolivia
Bosnia and Herzegovina
Brazil
Bulgaria
Canada
Chile
China
Colombia
Comoros
Croatia
Cyprus
Czech Republic
Denmark
Dubai
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong
Hungary
Iceland
India
Indonesia
Irish Republic
Israel
Italy
Japan
Kazakhstan
Kuwait
Latvia
Lithuania
Luxembourg
Macedonia
Malaysia
Mexico
Moldova
Morocco
Netherlands
New Zealand
Nigeria
Norway
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia and Montenegro
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Ukraine
United Kingdom
United States
Vietnam

Afghanistan* Albania Algeria American Samoa* Andorra* Angola Antigua and Barbuda* Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin* Bermuda* Bhutan* Bolivia Bosnia and Herzegovina Botswana Brazil Brunei* Bulgaria Burkina Faso* Burma* Burundi* Cambodia Cameroon Canada Cape Verde* Cayman Islands* Central African Republic* Chad* Chile China Colombia Comoros* Costa Rica Cote d'Ivoire Croatia Cuba Cyprus Czech Republic Democratic Republic of the Congo* Denmark Djibouti* Dominica Dominican Republic Ecuador Egypt Eire El Salvador Equatorial Guinea* Eritrea Estonia Ethiopia Faroe Islands* Fiji Islands* Finland France French Guiana French Polynesia* Gabon Gambia Georgia Germany Ghana Greece Greenland* Grenada* Guadeloupe Guam* Guatemala Guernsey* Guinea Guinea-Bissau Guyana Haiti Honduras Hungary Iceland India Indonesia Iran Iraq Israel Italy Jamaica Japan Jersey* Jordan Kazakhstan Kenya Kiribati* Kosovo* Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein* Lithuania Luxembourg Macedonia Madagascar Malawi Malaysia Maldives* Mali* Malta* Martinique Mauritania* Mauritius* Mayotte* Mexico Micronesia* Moldova Monaco* Mongolia* Montenegro Morocco Mozambique Namibia Nepal* Netherlands Netherlands Antilles New Caledonia* New Zealand Nicaragua Niger* Nigeria North Korea* Norway Oman Pakistan Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Republic of the Congo* Reunion Romania Russia Rwanda* Saint Kitts and Nevis* Saint Lucia* Saint Vincent and the Grenadines* Samoa* Sao Tome and Principe* Saudi Arabia Senegal Serbia* Seychelles* Sierra Leone Singapore Slovakia Slovenia Solomon Islands* Somalia* South Africa South Korea Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo* Tonga* Trinidad and Tobago Tunisia Turkey Turkmenistan Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay US Virgin Islands* Uzbekistan Vanuatu* Venezuela Vietnam* Western Sahara* Yemen* Zambia Zimbabwe

Hover over a country to see the Towns and Cities covered. Click on the country to see a list of the Towns and Cities:-

The countries marked * indicate a data caveat due to local survey conditions.